New Earth

The new Earth is a conceptual urban space on Sedova Street 5, built around the ideas of discovery, travel, and exploration of new territories. The name refers to the New Earth Archipelago, described by the navigator and geographer G. J. Sedov, which makes the connection to history and local context obvious to visitors. The reduction of H/R at the same time resonates with the acronym «untouchable reserve», increasing the meaning of preserving and accumulating cultural and tasteful discoveries.