Tobolsk Press Museum
The Tobolsk Press Museum tells us about the history of the press. The exhibition contains a paper manuscript, letters, clichés and hand-made machines. The museum provides master classes, lectures and educational programmes. Objective: To find a visual language that reflects the spirit of the press and makes the museum interesting and visible to a wide audience, ranging from designers and printers to tourists and creative young people.
Idea and solution: The project is based on a reference to the source of the book. Johann Gutenberg introduced the printing technology with mobile letters and thereby sealed the past and kept it on the pages. This idea formed the basis of the metaphor of «time blackness», which symbolizes how the press records the events of the past in the history of the city and the country.
Printing is the main expression of identics. A couple of excise fonts, grotesque and antique, linked to the evolution of the font, were used. The draft adopted two approaches to the whirlwind: modernistic composition and Victorian posters reflecting the development of the history of the press. In the modernist vernacular, the headlines are made by grotesque and the set by antiquities; in Victorian, by contrast. Modernist models are dedicated to exhibitions and events, and Victorian models are dedicated to individual exhibits, highlighting the link between visual language and content and age. The photosteel is held in black and white gamma. In the merch, there are typewriters, some of which are mirrored, as the typewriters see the fonts on the letters.
