JUZZ JUICE

The design concept is the visual packaging of music, or more specifically the energy and spontaneity of jazz. Copper spirit instruments, such as pipes and saxophones, are «exploited» not by sound, but by fruit, creating a bright visual metaphor: taste as music, juice as improvisation. Printing transmits jazz rhythms — playful, dynamic. The logo «JUZZ JUCE» moves in the music stream, associated with the syncops, while remaining expressive and easy to read. It’s not just fruit juice, it’s a drink with rhythm, soul, and temper.