Sergey Pavlovcurated bySergey Kleshchev
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PSM
A service that engineers and distributes its own clothing pieces, accessories, and media content. A fundamental principle in clothing is the presence of details in which the «transformation» is embedded.
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PSM Soundproof Hoodie. Futer with polyamide lining. Main hood and cuffs are viscose and nylon. Additional hood with tarpaulin layer for soundproofing. Effective in airplanes and subways.
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The fundamental principle of the project is transformation. Visual language is built on three properties: non-linearity, absence of words, and palindromes. They are combined into logograms.
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Socials of the project
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