CARDUUS
SCARECROW
The diploma collection considers the image of the scarecrow as a central conceptual symbol. It is interpreted as an allegorical figure — a garden guard, a silent defender of order and beauty whose existence is linked to inevitable self — sacrifice and gradual destruction. This image is a composite archetype that combines sacrifice, anonymity, silent presence and sustainability. The collection seeks to rethink the marginalized image of the scarecrow by transforming it into a poetic expression of care, heroism and beauty acquired in imperfections.
A visual study on «An English garden in visual culture» highlighted key ideas and features of the English garden tradition. They were the basis for the creation of copyrights that do not appeal directly to specific cultural and historical codes, but are oriented towards the general visual experience of the viewer. The tools chosen were gardening attributes and the aesthetics of intentional negligence, which subsequently became the conceptual basis of the diploma collection.
CARDUUS IDENTITY
Cardus is a brand of men’s clothing that rethinks masculinity through images of heroes and characters. Brand helps to gain confidence and peace in the outside, while remaining faithful to his inner self. Brand explores traditional notions of male identity by offering aesthetics in which vulnerability and internal strength are not the opposite, but part of a whole image.
design @lisavvvvveta photo @danilapidchenko creative producer @mecdemode set designer @panikarnaval casting director @rrrrrrrrrrrrrrrrrrrrrotwhtawrd heroes @elio.bryant @decayingindividual @genom_mgmt makeup & hair @bozhenovaa producer & film photographer @callmeasyaa
