

The photograph of the project was considered as a creative product of an individual entrepreneur (a photographer). An archetype of the brand has been developed and income objectives have been formulated.

Deficiencies of work before course: — Natural light only — help only at the image selection stage — lack of a specific service offer — similar emotions from filming (uniformity) — no experience with stylist and visualist

As a result of the course, the author gained more confidence, developed new light techniques to create the photograph, and set clear goals for his earnings.