
A bright, rebellious, awake-- «Energo Hoy!» is designed for those who live in protest rhythms. It’s not just a drink, it’s a challenge to boredom and fatigue.


The name «HOY!» is a punk punk greeting, a cry of freedom and energy, familiar to anyone who’s ever been to a real punk concert.

The design of banks is like a guitar blow to fatigue: bold colors, aggressive printing, thorns, and chaotic background convey the character of streets, anarchy, and independent music. Three tastes — strawberries, lemons, and orange — sound like chords of the battle anthem of awakeness.
A bank of concentrated «No!» gray days. It’s good for a concert, sleepless night, or just not to give up at 4:00 in the morning.
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