Original size 2480x3500
A series of packages for the «Happy Eat» bakeries network
Longread translated automatically
The project is taking part in the competition
«Happiness is» is a bakery where natural ingredients from the Nizhegorod region turn into bread with unique tastes and a necessary set of useful elements.
The choice of candy form for packing highlights the brand’s nature: something friendly, sincere, warm. This format is visible among competitors, and it is emotional, associated with celebration and warmth, and emphasizes the idea of brands: bread is not just a product, but a way to share happiness and create warm moments.
Original size 2667x1875
Original size 2667x1875
Original size 2667x1875
Original size 2667x1875
Original size 2667x1875
Original size 2667x1875
Original size 2667x1875
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